Roche Bros. Launches Call-In Service

SN STAFF

WELLESLEY HILLS, Mass. — Roche Bros. Supermarkets, an 18-store operator here, recently started a call-in service allowing shoppers to phone in an order and have it delivered. The service aims to help shoppers who have compromised health and mobility issues that affect their ability to conduct everyday tasks like grocery shopping.

Roche Bros. launched an online shopping and delivery service in 2005 but found that the elderly and disabled often did not have access to a computer or the knowledge needed to place online orders.

Initially the call-in service will be offered to customers Monday and Wednesday between 9 a.m. and 5 p.m., with delivery times available through the week. The service is offered through the Roche Bros. store locations in the Greater Boston marketplace; it is not currently available on Cape Cod, Mass., where Roche Bros. operates a store in Mashpee.

"Roche Bros. has a long tradition of meeting the needs of the community," said Arthur Ackles, director of marketing for Roche Bros., in a statement "That means serving not just our core customers, but customers whose lifestyle may be compromised. This philosophy is at the heart of what Roche Bros is all about."