Save A Lot launches 'Shop the Dot' price drop campaign

Save A Lot has introduced a new way for shoppers to save with launching its "Shop the Dot" campaign.

The new campaign will highlight price drops in stores that will be valid for 30 to 90 days. The program also will feature weekly sales and new items, and customers will be able to find the Shop the Dot savings in the store’s weekly circular on savealot.com or via email if they are signed up for Save A Lot’s email program. Social media and T.V. streaming also will feature the Shop the Dot campaign. The dot is a reference to the dot in the current Save A Lot logo.

“We wanted to find a fun, engaging way to help [customers] see how they can stretch each dollar even further,” said Save A Lot Senior Vice President of Field Sales and Marketing Mark Kotcher. “The Lot Dot is full of Save A Lot personality. Most importantly, it highlights how we’re working hard to keep great deals coming, especially as high inflation continues to challenge families.

Earlier in the year, Save A Lot parent Moran Foods LLC completed the refinancing of its debt facilities to provide more liquidity and operational flexibility and reduce its borrowing costs.

The Saint Ann, Mo.-based wholesaler, which licenses the Save A Lot discount banner to independent operators, said the new financing replaces debt facilities that were put in place at the time of the company’s 2020 restructuring.

Related:Save A Lot to shutter two distribution centers

The refinancing includes a new $200 million, five-year asset-based lending credit facility (ABL), comprised of a $180 million traditional ABL and a $20 million first-in last-out ABL facility (FILO). The new facility replaces a $150 million ABL, which the company said was more restrictive, and a $48 million FILO.

In addition, Moran Foods extended the maturity of approximately $377 million of existing term loans, including first-lien term loans totaling approximately $250 million, with maturities extended to June 30, 2026, and second-lien term loans totaling approximately $127 million, with maturities extended to Dec. 31, 2026.

Approximately $22 million of second-lien term loans were not extended and will mature on Oct. 1, 2024. The company also extended $15 million of commitments under the super-senior credit facility to June 30, 2026.

“The financial stability brought on by our transformation into a branded wholesaler, focused on supporting our independent licensees, has allowed us to complete a refinancing of the business, putting in place a more traditional asset-based lending facility and extending the maturities of most of our existing term loans,” said Leon Bergmann, CEO of Save A Lot. “We believe this will translate into a greater opportunity for us to both invest in growth, through our licensed retail store model, and, coupled with our on-going sale of excess real estate, provide a path to potential meaningful debt reduction that will further strengthen our balance sheet and accelerate growth.”

Related:Save A Lot eyes expanded product sourcing

The refinancing follows the 2020 recapitalization that included debt-for-equity and debt-for-debt exchanges that eliminated approximately $500 million in debt and provided an infusion of new capital.

At that time, Save A Lot, based in Saint Ann, Mo., had more than 1,100 corporate and licensed stores and 14 wholesale distribution centers. After store closures and the divestitures of dozens of stores to licensees in the past two years as part of the transformation of its business model, it now cites “more than 850 stores” in its network, the company said.

Last year, ratings agency S&P Global lowered its debt rating on the company to CCC from B-, saying that Save A Lot underperformed its expectations for a business turnaround. The speculative rating indicates that the company is “currently vulnerable and dependent on favorable business, financial and economic conditions to meet financial commitments.”

Save A Lot “has struggled in recent years with large debts, frequent leadership changes and increased competition,” Coresight Research concluded in a recent report on the leading discount grocers.