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Shopper Expo Tweets: QR Codes on Their Way Out?
Shopper Marketing Expo attendees are tweeting insights from the show sessions — whether it's information about retailer apps, QR codes, or advertising by invitation.
Jenna Telesca
October 10, 2013
1 Min Read
Shopper Marketing Expo attendees are spreading insights from the show sessions on Twitter— whether it's information about retailer apps, QR codes, or advertising by invitation (which I like to refer to as vampire advertising, but that's just me). Read below for the top tweets from the conference in Chicago.
For more news from the show, follow SN's Shopper Marketing Expo coverage.
More evidence that QR codes are questionable for marketing. @TPNRETAIL #ShopperExpo #tpnretail
— Nancy Shamberg (@NancyShamberg) October 9, 2013
RT @thedeanforbes: Great quote from Jocelyn Wong, CMO #Family Dollar #shopperexpo "What is the RIGHT plan, is NOT always the easy plan"
— TPN (@TPNRETAIL) October 9, 2013
#ShopperExpo #leoburnettchi #arcworldwide mama Francesca teaches how to become a strong brand in a land of giants pic.twitter.com/1uxLXqgiuI
— marie roche (@rocherocheroche) October 9, 2013
Retailer apps, downloaded by 22%, but used by 92% of those who download #shopperexpo
— Karen Shearer (@KBShearer) October 9, 2013
@TPNRETAIL Advertising by invitation. The new vernacular for opting in. #ShopperExpo
— cathy brown (@cathywbrown) October 9, 2013
Anticipatory Search - using geo and contextual data - will have an increasing impact on consumer shopping. #shopperexpo #SEO
— Jason Michaels (@50champ) October 9, 2013
