Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News
Sponsored By
Shoppers 'Like' Big Y Store Brands
SPRINGFIELD, Mass. — Big Y built a buzz about its private brands Monday with a 75th Anniversary Facebook photo contest.
April 18, 2011
1 Min Read
SN STAFF
SPRINGFIELD, Mass. — Big Y Foods built a buzz about its private brands Monday with a 75th Anniversary Facebook photo contest.
In the morning, shoppers were asked to post a photo on Big Y’s Facebook page of their favorite Big Y brand product. The entry with the most “likes” by 4 p.m. won a $75 gift certificate.
Garnering the most attention was a jar of peanut butter posted by Laura White Lybarger, with 64 "likes." "I'm extremely lucky to have some really incredible friends. And that the jar of peanut butter was empty this morning to inspire me," posted Lybarger after she won.
