Sobeys Launches New Mobile App

STELLARTON, Nova Scotia — Sobeys here on Monday said it has launched a new mobile application that will allow shoppers to plan meals and organize shopping trips.

"Shopping for better food on the go has never been easier," Doug Brummer, senior vice president of marketing for Sobeys, said in a statement. "We know Canadians want to eat better, feel better and do better, and our new mobile app gives Canadians yet another way to discover and shop for affordable better food solutions — anytime, anywhere."

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At the heart of the app is a smart shopping list feature which helps customers get organized by instantly adding recipe ingredients or products featured in Sobeys' weekly flyer to their shopping lists. Customers simply log in, check off items as they shop, and consult the item counter to ensure they don't forget anything. The app will also help shoppers discover new items; browse recipes; access the weekly sales flier and earn rewards through their Club Sobeys account.

The app is available for download at the Apple store for iOS and Google Play for Android.