Target, Ben & Jerry's Encourage Consumers to 'Scoop it Forward'

SUPERMARKET NEWS STAFF

MINNEAPOLIS — Target and Ben & Jerry’s ice cream have teamed to encourage volunteerism through a new program called Scoop it Forward.

Beginning this week, Target is the exclusive merchandiser of two new Ben & Jerry’s ice cream flavors: Berry Voluntary and Brownie Chew Gooder. The flavors are available in mini cups for $1.25 and pints for $3.50, but can also be obtained for free.

Consumers simply visit www.volunteermatch.org/scoopitforward to find volunteer opportunities in their neighborhoods. After registering for a specific volunteer activity and forwarding the opportunity to five friends, that person and each of their friends will receive a coupon for a free pint of Ben & Jerry’s ice cream, redeemable at Target stores, while supplies last. After that, guests will still be able to participate in the promotion by earning a $1 off coupon in recognition of their volunteer efforts.

"Target guests who purchase these new ice cream products will not only enjoy two delicious flavors at an exceptional price, but will also have the satisfaction of supporting two great brands, aligned in their strong heritage of philanthropy and volunteerism,” said Greg Duppler, senior vice president of merchandising for Target, in a statement.

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