Target curates 'better for you' product collection

Target Corp. is grouping 17 natural, organic and sustainable brands as part of a “better for you” collection called “Made to Matter — Handpicked by Target.”

The brands — which fall under the baby, beauty and personal care, grocery, healthcare and household categories — include Annie’s Homegrown, Burt’s Bees, Chobani, Clif Bar & Company, Ella’s Kitchen, EVOL, Horizon Organic, Hyland’s, Kashi, Method, Plum Organics, Seventh Generation, SheaMoisture, Target’s Simply Balanced, Vita Coco, Yes To and Zarbee’s Naturals.

The retailer will feature more than 120 new and limited-time exclusive products that might be first-to-market product designs and innovations, or new scents or flavors. Target will display Made to Matter products together in stores while also offering them in the products’ usual departments.

“Our guests are looking for products they can feel good bringing home without sacrificing price and performance,” Kathee Tesija, EVP, merchandising and supply chain, said in a press release. “We’re taking the guesswork out of buying better-for-you products by bringing together 17 trusted brands.”

Target began introducing Made to Matter products at the end of March and will roll out the complete assortment by September.