United Fresh Announces 2015 BrandStorm Marketing Event

The United Fresh Produce Association has announced the development of a new marketing event in addition to its annual education offerings. Titled BrandStorm, the event will take place November 1-2, 2015 in San Francisco, Calif. A project of the United Fresh Produce Marketing & Merchandising Council, BrandStorm has been developed to engage new and young marketers in the produce industry looking to learn about brand development, content creation, managing the creative process, segmented marketing channels and much more. “BrandStorm is an exciting new event designed specifically for the next generation of our produce marketers,” says Cindy Jewell, vice president of marketing at California Giant Berry Farms. “Attendees will learn about latest trends, build their network, and gain knowledge of new tools and insights that will provide instant value back to their organizations.” “Our Produce Marketing & Merchandising Council has taken a new approach to in-person education by creating BrandStorm,” says Tom Stenzel, president and CEO of United Fresh. “They’ve identified an opportunity to further engage the young marketers in the industry and feel this event will help prepare marketing teams to meet the challenges of today’s produce business environment with new tools and skills.” This day and a half event is designed to offer a storm of marketing solutions for attendees to take back to their offices and apply to their daily roles. They will hear from engaging speakers on topics such as the customer experience and understanding generational behaviors. United Fresh has developed discussion dens where attendees will interact with others looking for new approaches to common marketing channels during breaks throughout the day. Attendees will be challenged to solve case study exercises designed to mirror real industry events and leave armed with tangible solutions to these common brand hurdles.