Watch H-E-B in Super Bowl Commercial

SN STAFF

SAN ANTONIO — Among the many high-profile commercials to air Super Bowl Sunday will be a country music advertisement from H.E. Butt Grocery Co.

Jack Ingram, a musician who lives in Texas, performs “Can’t Spell Texas without H-E-B,” a song that “celebrates and recognizes all the great things about Texas.” Shot at Gruene Hall, the oldest dance hall in Texas, the commercial shows Ingram performing the song. There are also images of scenic parts of the state, as well as a Texas barbecue where guests enjoy a variety of H-E-B-brand food and beverages.

The commercial can be viewed at the heb.com website, where a free ringtone is also available.

In conjunction with the ad, H-E-B is running a Country Music Sweepstakes through March 1. Among the prizes is a trip to the 2011 Academy of Country Music Awards in Las Vegas; an Epiphone by Gibson Guitar autographed by Jack Ingram; and 20 Jack Ingram Autographed CDs.