Winn-Dixie launches new mobile app

Winn-Dixie has launched a new smartphone app and allowing customers to download digital coupons based on their shopping habits.

The new technologies, launched in partnership with coupons.com, are now available for Winn-Dixie shoppers and will launch with sister chains Bi-Lo and Harveys this summer, according to parent company Bi-Lo Holdings, Jacksonville, Fla.

“Our customers’ shopping habits vary, so it’s important that we provide a grocery shopping experience that is personal,” Bert DuMars, VP, digital marketing at Bi-Lo Holdings, said in a statement. “The coupons on our new app and site are unique in that they are delivered to each customer based on his or her shopping behaviors and geographic interests and then prioritized so those that most closely match their preferences appear first. No other grocer in the Southeast offers this kind of personalization.”

Additional features of the new mobile app and enhanced website include:

• Virtual rewards card to allow customers to redeem coupons, earn Fuelperks! rewards and track savings when scanned at the register.

• A shopping list complete with scan functionality so customers can add items using their smart phone camera to scan product bar codes.

• Fuelperks! rewards and coupon savings balances.

• GPS-enabled location finders to locate grocery stores and Fuelperks! gas stations.

• Weekly circular specific to each store that can easily be sorted by category.

Winn-Dixie shoppers can access personalized coupons on the new web platform at its website and can download the My Winn-Dixie mobile app free via iPhone and Android app stores. For a limited time, those who download the app can clip a coupon for a free grocery item as part of a special launch promotion.

“We are thrilled that Bi-Lo Holdings is embracing the power of digital by partnering My Winn-Dixie and its other apps with the Coupons.com Retailer iQ platform,” Steven Boal, president and CEO of Coupons.com, said. “Bi-Lo Holdings’ banners can now give shoppers personalized offers and so much more — all from the convenience of their mobile phones, which is exactly what shoppers want.”

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Once customers create an account and register their reward card, the personalized coupons will be delivered online or via the mobile app. Customers can easily click and save offers and redeem them using either their physical reward card, phone number look-up, or the app’s digital reward card at the register. The more people shop with this program, the more personalized their coupons will become.

My Winn-Dixie offers customers the same functionality on both the mobile app and website, so customers can use the features at home or while in the store.

“With the new app and site, our customers will never have to physically clip a coupon again,” added DuMars. “Customers who also take advantage of Apple Pay can essentially redeem digital coupons, earn Fuelperks!, unlock everyday savings and pay for their groceries all from their mobile phone.”