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Amazon Prime offers new perk for Whole Foods shoppers

Prime members get 5% back with credit card program

Michael Browne, Executive Editor

February 21, 2018

1 Min Read
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Starting today, Feb. 20, Amazon Prime members will get 5% back at Whole Foods supermarkets when they use their Amazon Prime Rewards Visa Signature credit cards.

The new incentive is the latest perk offered by Amazon to create more connections to Whole Foods, which the company acquired last year for $13.2 billion. Two weeks ago, Amazon began offering free, two-hour delivery from Whole Foods stores in Austin, Cincinnati, Dallas and Virginia Beach, Va., to its Prime members.

Amazon Prime is a $99 annual membership program that includes free shipping, streaming music and video and photo storage. Members currently get 5% back on any Amazon purchases when they use the Amazon Prime Rewards Visa card from Chase. They also get 2% back at restaurants, gas stations and drugstores, and 1% back on all other purchases made on the card. Now, the 5% back deal has been extended beyond Amazon.com purchases to include Whole Foods.

While the Amazon Prime Rewards card is available only to Prime members, Amazon offers a similar card called the Amazon Rewards Visa that's more broadly available. Beginning today, cardholders of the Amazon Rewards Visa will get 3% back at Whole Foods, just as they do at Amazon.com.

About the Author

Michael Browne

Executive Editor, Supermarket News

Michael Browne joined Supermarket News in 2018 after serving in managing and executive editor capacities at leading B2B media brands including Convenience Store NewsLicense Global and Travel Agent. He also previously served as content production manager for print and digital in the Business Intelligence division of Informa, parent company of Supermarket News and Nation’s Restaurant News.

As executive editor, Mike oversees the editorial content of supermarketnews.com as well as the monthly print publication. He also directs all content-based brand-related projects including the annual Top 75 Retailers report, Category Guide, Retailer of the Year, research surveys and special reports, as well as podcast and webinar content. Mike has also presented and moderated at industry events.

In addition to the positions mentioned above, Mike has also worked as a writer and/or editor for special projects at American Legal Media (ALM), managing editor for Tobacco International, special projects editor at American Banker • Bond Buyer, and as production editor for Bank Technology News and other related financial magazines and journals published by Faulkner & Gray.

A graduate of Fordham University, Mike is based in New York City, where he was born and raised.

Contact Mike at [email protected] or follow him on Twitter and LinkedIn.

 

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