B&G Foods Acquire Granola Bar Maker Rickland Foods
January 1, 2018
B&G Foods, Inc. of Parsinappy, N.J., has acquired Rickland Orchards from Natural Instincts LLC for $57.5 million. Rickland Orchards, whose products include Greek yogurt coated granola bars and bites, is the fourth acquisition by B&G Foods since October of 2012 “We are delighted to welcome Rickland Orchards, Jason Cohen and Michael Sands to the B&G Foods family,” says David Wenner, president and chief executive officer of B&G Foods. “Jason and Michael have a strong history of developing, marketing and building brands, especially in the club channel. Under their leadership the Rickland Orchards brand, which was launched in March 2012, has already achieved annualized net sales exceeding $50.0 million, with a strong presence across the club, retail, mass and convenience channels. Combining the talents of Jason and Michael with B&G Foods’ existing strong management team and sales force will benefit both Rickland Orchards and B&G Foods’ base business.” Rickland Orchards’ products blend a strained Greek yogurt coating with roasted nuts, granola and fruit. The products can be found in over 15,000 locations in North America.
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