Bashas’ adds multi-brand gift cards to gifting options

Bashas’, operated by The Raley’s Companies, has joined global branded payments provider Blackhawk Network’s (BHN) distribution network and partnered with the gift card provider to expand gifting options in its 112 supermarket locations – including Bashas’, AJ’s Fine Foods, Eddie’s Country Store, and Food City—across Arizona and New Mexico. Through the partnership, BHN brings the convenience of a wide variety of popular gifting and shopping options to Bashas’ customers and expands its suite of options with several multi-brand original content gift cards.

BHN’s suite of multi-brand cards offer choices by pulling brands together across categories onto a themed gift card. Multi-store cards allow for a more personal and giftable experience so that recipients can redeem at any or all of the brands featured on the card. The suite of multi-store cards available to Bashas’ customers includes the One4all gift card, Giving Good cards, Choice Cards, Game On sports betting cards (Arizona only), and Spafinder cards.

In addition to multi-brand gift card options, Bashas’ will simplify shoppers’ experience with hundreds of retailer-branded gift cards in various categories, including Recreation and Travel, Home, Fashion, Dining, Electronics and Toys, Books, Movies, Music, and Sporting Goods. It will also include Visa and Mastercard prepaid cards and prepaid telecom cards.