Big cheese alliance

Caves of Faribault, a subsidiary company of Swiss Valley Farms and the award-winning producer of Blue cheese, Gorgonzola and other specialty cheeses, together with Norseland, Inc., the exclusive importer of Jarlsberg® cheese in the United States, announced the companies have entered a partnership to collaborate and expand sales outreach in the specialty food segment, with a stated goal of realizing accelerated growth and domain authority within this artisan category in the fast-paced food industry. “By partnering with Norseland and their expansive network of sales professionals, we see tremendous opportunity to raise brand awareness and increase distribution of our Caves of Faribault brand,” says Don Boelens, CEO of Swiss Valley Farms.  “We believe this strategic alliance will be beneficial for both companies’ continued growth and success in the ever-changing specialty food category.” According to the companies, the alliance will allow both premium brands to collaborate and expand combined sales and marketing reach for the entire specialty foods industry, benefiting both existing and future customers.  The purpose of this alliance is to further enhance the sales support, customer service, product distribution and marketing coverage for both companies.  Norseland’s national sales force and powerful national distribution network will facilitate the expansion of Caves of Faribault products to grocers, retailers and foodservice channels. Both the Caves of Faribault and Norseland’s portfolio of brands bring to the table a rich history of cheese-making and cured meats, linked to very specialized techniques and processes. “All of the brands Norseland manages exhibit the quality craftsmanship desired by consumers in this industry,” says Boelens.  “By unifying our experience and resources, we will be well-positioned to offer our product line to more consumers and achieve our long-term goal of brand equity in this market.” For information on Caves of Faribault, visit www.cavesoffaribault.com.  For information on Norseland, visit www.norseland.com.