Sponsored By

Big Y Donates to Wounded Warrior Believe in Heroes Campaign

Craig Levitt

January 1, 2018

1 Min Read
Supermarket News logo in a gray background | Supermarket News

Big Y Foods, Inc. announced their donation of $30,000 to the national Wounded Warrior Project 2014 Believe in Heroes campaign. Wounded Warriors of Jacksonville, FL is a national, nonpartisan, non-profit organization founded in 2003 to honor and empower wounded soldiers. Their Believe in Heroes campaign provides financial and emotional support and tools to the over 44,000 service men and women who have been wounded in recent military conflicts. Their ultimate goal is to provide assistance so that these soldiers can thrive and achieve personal and professional success. This is the fourth year that Big Y has been part of Wounded Warriors. To date, they have donated a total of $130,000. Through a partnership with the Acosta food brokerage company, Big Y promoted the Believe in Heroes campaign through weekly specials in their ads and stores last fall. This initiative helped to raise the public's awareness of Wounded Warriors unique and direct programs and services that meet the needs of those injured in service to our country. According to Michael P. D'Amour, executive vice president, "Being an American owned company, it is important for us to support our military in their fight to preserve our freedoms. We are grateful to Big Y's employee and customer families for their support of this important campaign."

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like