Big Y Foods Rolls Out Targeted Shopper Promotion System

Springfield, Mass. and Woburn, Mass., April 27, 2010 - Big Y Foods, one of the largest independently owned supermarket chains in New England, and Incentive Targeting, a provider of targeted shopper promotion systems, today announced the successful rollout of the Incentive Targeting system across the 56-location chain.

"After three months of full operation, we are pleased with the Incentive Targeting system," said Phillip Schneider, VP of Sales and Marketing at Big Y Foods. "They allow us to leverage our World Class Express Savings Club card to deliver customized offers to each shopper."Incentive Targeting's unique retail shopper marketing platform delivers unprecedented capabilities at a fraction of the cost of other marketing technologies:

Intuitive, Web-based application enables marketing managers to target shoppers and create promotions in minutes, instead of weeks or months;

Secure, cloud-based software shares loyalty data between chains and brands for behavioral targeting of shoppers;

Powerful analytics capabilities make it easy to analyze sales and shopper data and monitor and measure promotion results and ROI daily.