Braga Fresh Family Farms' Story Behind Josie

Rod Braga, president and CEO of Braga Fresh Family Farms, talks about the evolution of his family-owned business and the benefits of building a brand in the organic sector.    Branding is a growing trend in the produce department. How does having a brand for an organic line differentiate Braga?   Brands that are authentic and connect with consumers in real ways resonate with consumers and retailers today – especially with the Josie's Organics brand since it is the first organic produce brand designed especially for women. We're seeing that first hand with exciting growth within our first year. Talk about the message of the Josie's Organic brand.  The Josie's Organics brand is based on the Braga family story with CEO Rod Braga's grandmother "Nonnie" Josie being the cornerstone and inspiration – she was a real working mom who loved to feed her family vegetables. The fact that Josie's Organics cultivates the land and grows its vegetables using similar sustainable practices as the Braga family did three generations ago, is a huge advantage with consumers because it's real. Consumers – particularly premium moms – want to share that with their families. Retailers love it, too, because they have a direct relationship with us and they receive the warm, approachable, Braga family way of doing business, which is the backbone of our brand promise.