BRAND STAT 1994-04-18

Van den Bergh Foods, with Shedd's Country Crock and I Can't Believe It's Not Butter, holds first and third place in supermarket sales of margarine throughout the country ($1.36 billion, down 8.3% vs. a year ago). However, in Atlanta, Nabisco Foods' Blue Bonnet holds the third spot over I Can't Believe It's Not Butter, which drops to fifth place with 7.5% of $15.1 million in total sales in this market. On the day Brand Marketing checked prices locally, Harris Teeter was the low-price leader for all brands. It priced Kraft's Parkay and Blue Bonnet at two for $1.09 Both Kroger and A&P had Parkay temporarily reduced by a dime.