CBS/FOX SET TO RELEASE FITNESS TAPES
NEW YORK -- CBS/Fox Video will release a fitness tape Jan. 4 featuring Lucky Vanous, who attained fame in a Diet Coke television commercial. "Lucky Vanous: The Ultimate Fat-Burning Workout" will retail for $14.98, with an order date of Dec. 12. The fitness tape will be backed by a major advertising and public relations campaign, and Vanous himself will be involved in the promotion of the title. A
November 14, 1994
NEW YORK -- CBS/Fox Video will release a fitness tape Jan. 4 featuring Lucky Vanous, who attained fame in a Diet Coke television commercial. "Lucky Vanous: The Ultimate Fat-Burning Workout" will retail for $14.98, with an order date of Dec. 12. The fitness tape will be backed by a major advertising and public relations campaign, and Vanous himself will be involved in the promotion of the title. A mail-in poster offer also will be included. On the same date as the Vanous release, six other CBS/Fox fitness titles will be repriced. "CherFitness: A New Attitude" and "CherFitness: Body Confidence" will go from $19.98 to $14.98 suggested retail price. "Jaclyn Smith: Workout for Beauty and Balance" will be repriced from $19.98 to $14.98. Three videos in the "Weight Watchers Easy Shape-Up Series" will change from $19.98 to $9.98. The three are: "Upper Body Workout," "Healthy Back and Waist Workout" and "Lower Body Workout."
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