Celestial Seasonings Unveils Refreshed Tea Packaging

Celestial Seasonings, a specialty tea brand of The Hain Celestial Group, Inc., has unveiled its fresh new brand look and feel–including refreshed tea packaging that highlights the brand's heritage and a new, contemporary logo. "We're excited to introduce our refreshed packaging to consumers since we think the new boxes are an even better reflection of the Celestial Seasonings goodness inside," says Tom Arcuri, vice president of sales and marketing at Celestial Seasonings, Inc. "We kept the elements that our consumers loved from our previous boxes and built upon them to appeal to an even wider audience." The refreshed packaging blends many of the heritage elements for which the brand is known–including commissioned tea box art featuring iconic characters like Sleepytime Bear–with a contemporary design. Consumers will find the same high-quality teas inside–the brand has not changed any of its recipes and continues to source its ingredients and blend its teas according to its strict "Blended With Care: From Seed to Sip" standard for purity and quality. Celestial Seasonings maintains its strong belief in social responsibility, so its refreshed packaging will continue to feature an earth-friendly design. The brand's cartons are still biodegradable and recyclable, and its signature tea bag omits strings, staples and individual wrappers–saving 3.5 million pounds of material from landfills every year. The first Celestial Seasonings teas in refreshed packaging are available on store shelves now, with the full new shelf set expected to be in place by the fall.