Coborn’s Launches Mobile Shopping Program

Coborn's  and the Grocery Shopping Network have launched a new mobile apps program for Coborn's Inc.'s ("Coborn's") Coborn's and Cashwise stores. This new mobile shopping program is compatible with iPhone and Android smartphones and allows shoppers to view circular specials, in-store specials, recipes, and mobile offers based on this week's deals from their mobile phone.

"We're very excited to launch our iPhone and Android mobile apps," said Chris Coborn, President and Chief Executive Officer of Coborn's Inc. "With so many cell phone users now using iPhone and Android smartphones, these mobile apps reinforce our commitment to creating a quick and easy online grocery shopping experience. They help give customers time back into their day so they can focus on what matters most to them."

Coborn's new mobile program provides shoppers with access to all of the great tools offered online through their mobile phone, including a completely integrated mobile circular with built-in search capabilities; department and brand filtering; the ability to add items manually as well as from the circular or recipe portal; sharing capabilities; access to the searchable recipe portal complete with all recipe details and the recipe of the day; a store map, location finder, and the ability to save a favorite store; as well as contact info, profile syncing, and easy shopping list management. The shoppers can also make a list online and immediately access a saved list on their smartphone as well as making a list on their phone and seeing it online with GSN's profile synchronization.

"We are very excited to launch Coborn Inc.'s mobile program. Shoppers are increasingly using mobile devices to make the shopper experience better," said Scott Lutz, Chief Executive Officer at Grocery Shopping Network. "Our platform offers retailers a variety of opportunities to enhance their marketing efforts while creating superior value for their shoppers. GSN is committed to developing virtual retailing applications that drive loyalty for our customers."