Community Coffee Gets New Look

Community Coffee Company has debuted a new logo and packaging that will roll out in stores this fall. While maintaining classic elements of the brand’s heritage, the refresh promises to improve customers’ shopping experience and the overall appeal of the company’s high-quality coffee products, say company officials. Tested for effectiveness and appeal by consumers in Community Coffee Company’s markets, the revised look aims to increase the brand’s premium quality perception while preserving the key elements that customers have appreciated for decades, such as the signature red color and attention to family ownership, officials add. Some of the new features include enhanced color blocks with blend names and flavor descriptors, a more pronounced satisfaction seal, thicker film on coffee bags and a more prominent display of fourth-generation owner Matt Saurage’s signature on packaging. “It’s important that we find a balance between honoring our rich history and adapting to the needs of our evolving consumer,” says vice president of marketing Scott Eckert. “This packaging refresh helps us do just that by modernizing our brand’s image while simultaneously preserving the elements that we love most about our company and the Community brand.” The brand refresh will be applied first to Community Signature Dark Roast and Community Breakfast Blend coffees in 12-ounce packages. The new logo and package design will eventually replace existing packaging for all of the company’s premium coffees across all of its markets. Sourced from 100 percent select Arabica coffee beans, each of Community Coffee Company's high-quality coffees has rich flavor, a delicate aroma and a smooth, satisfying finish.