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ConAgra Acquires National Pretzel Co.

OMAHA, Neb. — ConAgra Foods has agreed to acquire private-label pretzel manufacturer National Pretzel Co., Lancaster, Pa., from Brookstone Holdings. Financial terms of the transaction, expected to close within 30 days, were not disclosed.

November 14, 2011

1 Min Read
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SN STAFF

OMAHA, Neb. — ConAgra Foods has agreed to acquire private-label pretzel manufacturer National Pretzel Co., Lancaster, Pa., from Brookstone Holdings.

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Gary Rodkin

Financial terms of the transaction, expected to close within 30 days, were not disclosed.

In addition to supplying private-label pretzels to grocery retailers, National Pretzel Co. posts sales under the HK Anderson and Shultz labels. Both were included in the agreement along with three bakeries. More than 700 National Pretzel employees are expected to join ConAgra Foods when the transaction closes.

“Acquiring National Pretzel Co. is consistent with our strategies for growth, which include expanding our private-label footprint and growing in strategic adjacencies,” said Gary Rodkin, chief executive officer of ConAgra Foods, in a statement.

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