Country Crock Goes Simple with Spreads

Country Crock is introducing simpler offerings with a country fresh taste made with real ingredients including delicious oils, purified water and a pinch of salt. "At Country Crock, we want you to feel good about the food that brings your family around the table," says Mike Faherty, general manager, baking, cooking and spreads company for Unilever, North America. "We are continuously listening to consumers who are asking more from today's food brands to deliver great tasting products that they can trust and are made with fewer, simpler ingredients. In making these changes, we remain true to our brand heritage by bringing the country fresh taste families know and love. It's simple goodness for the whole family." The improved Country Crock Original, Churn Style and Light varieties are made with no artificial preservatives or flavors. Delivering real taste from real ingredients, Country Crock buttery spreads contain zero-grams of trans fat per serving, no partially hydrogenated vegetable oils and no cholesterol. "Country Crock tastes delicious and works great in the kitchen, whether you want to add a country fresh taste to a favorite family recipe or try a new dish," says Country Crock principle kitchens application chef, Normajean Longfield. "And because we know meals bring families together, we whipped up some new summertime, family-friendly recipes featuring Country Crock, such as easy and delicious Charred Corn & Zucchini Skillet Sauté, Fresh & Light Chicken-Veggie Chili, and Strawberry Shortcakes." The simpler offerings from Country Crock will be available in Original, Calcium, Churn Style and Light varieties nationwide and sold in rectangular, space-saving packaging that is reusable and recyclable where facilities exist. The new recipes will come in a range of sizes, from $2.39—$3.79 in grocery stores and $2.19—$4.99 in mass retailers.