Dare Foods Selects StayinFront Analytics Solution

StayinFront, a leading global provider of mobile, cloud-based field force solutions for consumer goods organizations, today announced that Dare Foods Limited, a privately-owned manufacturer and distributor of high-quality cookies, crackers, fine breads and candies, has selected StayinFront’s retail execution and analytics solution for its Canadian sales force operation.

Dare Foods, whose products are sold in over 25 countries and include such brands as RealFruit, Whippet, Wagon Wheels, Bear Paws and Breton, will arm its sales force with StayinFront TouchCG, empowering reps to complete tasks more efficiently, easily access customer information and sell more effectively on every store visit. TouchCG will be configured with the workflows and capabilities essential to executing the company’s proprietary seven-step retail sales process.  Advanced features such as mobile KPIs, integrated order entry and data-driven selling tool, StayinFront PitchBook, will enable Dare reps to focus on high-priority tasks, submit perfect orders directly into an ERP system and deliver customized, data-driven sales pitches in store. “We were impressed by StayinFront’s deep consumer goods expertise and powerful field force technology,” says Paul Sinden, vice president of sales, North America at Dare Foods, based in Kitchener, Ont. “With TouchCG, we can configure the software to our specific and immediate needs, as well as have a scalable option for future growth.” “As a leading international snack food company, Dare Foods will benefit greatly from software that is specifically tailored for the consumer goods industry and configurable to their unique business processes,” says Sam Barclay, executive vice president and managing directors, North America at StayinFront, based in Fairfield, N.J. “At StayinFront, we’re committed to delivering technology that empowers our regional and global customers to do more, know more and sell more.”