Diet Pepsi Unveils Aspartame-Free Diet Cola

Pepsi has unveiled a refreshing option for cola fans to enjoy during the hot summer months: aspartame-free Diet Pepsi. Consumers can begin to purchase aspartame-free Diet Pepsi with the refreshingly crisp, great taste fans have come to expect from Pepsi. "Diet cola drinkers in the U.S. told us they wanted aspartame-free Diet Pepsi and we're delivering," says Seth Kaufman, senior vice president Pepsi and Flavors Portfolio, PepsiCo North America Beverages. "We recognize consumer demand is evolving and we're confident cola-lovers will enjoy the crisp, light taste of this new product." Diet Pepsi, Caffeine Free Diet Pepsi and Wild Cherry Diet Pepsi will be sweetened with a blend of sucralose instead of aspartame and will be available at retailers throughout the U.S. An integrated marketing effort kicks off to encourage consumers to taste the diet cola through sampling, advertising, coupons, retail promotions and social media activations.