Duncan Hines Debuts Perfect Size Cakes Ideal for Two to Four People

Duncan Hines, a portfolio brand of Pinnacle Foods, Inc., has introduced its Duncan Hines Perfect Size platform, offering consumers an ideal baking option to make great-tasting cakes that are perfectly sized to serve two to four people. "Current cake mixes on the market serve about a dozen people," says Mark Schiller, executive vice president and president, North American Retail for Pinnacle Foods. "As a result, people don't bake cakes as much for everyday occasions, because much of the cake ends up being thrown out. To address this, we are launching the Duncan Hines Perfect Size platform, a complete baking kit designed to serve two to four people. "The kit includes the mix, the frosting and a disposable pan, everything you need to create special desserts everyday," adds Schiller. "Today, approximately 60 percent of U.S. households are comprised of only one or two people. Duncan Hines Perfect Size addresses this demographic shift, by providing smaller households an ideal baking option." Perfect Size is not only a new category offering for consumers eager to celebrate everyday occasions, but it is truly the first-of-its-kind in market, according to company officials. Bakers simply prepare as directed for a moist cake that is topped with a rich, smooth and creamy frosting. Perfect Size has already entered the market in a limited release. Duncan Hines has created Perfect Size cakes in five deliciously indulgent flavors: Chocolate Lover's, a chocolate cake with chocolate frosting; Red Velvet Dream, a red velvet cake with cream cheese frosting; Lemon Bliss, a lemon cake with lemon frosting; Strawberries and Creme, a strawberry cake with cream cheese frosting; and Golden Fudge, a golden cake with chocolate frosting. Perfect Size cake mixes are available at retailers nationwide, with a suggested retail price of $2.99.