EXECUTIVE CHANGES 1994-02-07 (4)

Hershey Appoints President

y International here has named Jay Carr president. He succeeds William F. Christ, who is now chief financial officer and senior vice president of finance.

Carr, who joined Hershey in 1969, was vice president of marketing at Hershey Chocolate USA. In addition, Michael H. Holmes has been named vice president and general manager of Hershey Chocolate USA, a new position. He will report to Michael Pasquale, president of Hershey Chocolate USA. Holmes was general manager of grocery products. He joined Hershey in 1968.

Sales Manager Named at Ferrero

NEW YORK -- Ferrero U.S.A. here has named Lawrance Fineburg national sales manager, a new position.

Fineburg will be responsible for sales management of the mass and specialty sales divisions and will report to Michael F. Gilmore, chief operating officer.

Previously, Fineburg was corporate sales and marketing development manager. Since he joined Ferrero in 1990, he has held various field sales management positions.

Ferrero U.S.A. manufactures Tic Tac Breathmints and Ferrero Chocolates.

Sathers Taps Brand Marketer

ROUND LAKE, Minn. -- Sathers, manufacturer and marketer of candy and snack items, has named Tim Burkink to the new position of brand marketer.

Burkink will plan, direct and coordinate the marketing of private-label and bulk programs and projects. He will report to Mike Halverson, director of marketing.

Burkink was grocery buyer-merchandiser for Nash Finch Co.

Sathers has also named Dale Acton regional sales manager, also a new position. Acton joined Sathers two years ago.

In his new position, Acton will be responsible for implementing and achieving the sales and marketing objectives of the company in the newly created Midwestern region. He will report to Steve Luitjens, national sales manager.

VP of Sales Appointed at Andes

DELAVAN, Wis. -- Andes Candies here has named Edward B. Fickers vice president of sales, a position formerly held by Mike Smith. Smith left the company last August.

Fickers will be responsible for all direct sales activities. He will report to Donna Ecton, president of Andes.

Previously, Fickers was vice president of sales and marketing at Premiere Candy Co. He also worked at Borden Confections, Beatrice Confectionery Group and American Licorice.

BerZerk Selects Sales Manager

MEMPHIS, Tenn. -- BerZerk Candy Werks here has named Rick Ard national sales manager, a new position. He was eastern sales manager.

Before joining BerZerk in 1992, Ard was a regional sales manager for M&M Mars, based in Hackettstown, N.J.

In his new position, Ard will report to Richard Hynes, vice president of grocery products.

BerZerk Candy Werks is the children's novelty candy division of Philip Morris' Kraft Food Ingredients.