EXECUTIVE CHANGES 1995-01-30 (2)

Miller Adds Three VP Posts

wing Co. here has created three new vice presidential posts.

Martin Kelly has been named Western regional vice president. In his new position, Kelly directs all sales-related activities in Miller's Western sales region. Prior to joining Miller, Kelly was vice president of sales and marketing for the dairy group of Borden, Columbus, Ohio.

Thomas J. Cardella has been named Eastern regional vice president. Cardella joined Miller in 1978, and was most recently director of sales for the Great Lakes Region.

Ted Holt has been named Southern regional vice president. Holt was director of category sales management for Kraft USA, Glenview, Ill.

Heineken Names Two Marketers

NEW YORK -- Heineken USA here has named Philip Dolan marketing manager, a new position.

Dolan was a product manager at Colgate-Palmolive Co. here. At Heineken USA Dolan handles marketing of the Heineken brand in the United States.

Heineken USA has also named Yuri Schwalbe marketing manager for Amstel Light. In this new position, Schwalbe handles marketing of the Amstel Light brand in the United States. Prior to joining Heineken USA Schwalbe was a brand manager for Procter & Gamble in St. Petersburg, Russia.

Dolan and Schwalbe report to Chris Vuyk, vice president of marketing.