EXTENDING GREETINGS

For supermarkets, the greeting card business is well worth the investment as the departments continue to offer big rewards. Retailers are working with their suppliers to fine-tune greeting cards into a format that distinguishes them from the competition and enhances their stores' image. As an indication of the category's importance, supermarkets have placed greeting cards front and center in their stores, and continue to expand space for cards and gift wraps. To illustrate the trend, SN took a close look at three retailers that have set themselves apart in greeting card merchandising: Acme Markets, A&P's Super Fresh Food Markets and Price Chopper Supermarkets.