Food Lion kicks off new hunger relief effort

Food Lion on Monday announced a renewed commitment to hunger relief, launching a plan to provide 500 million meals by 2020 through the Food Lion Feeds initiative.

As part of the kickoff, officials said they would provide 1 million meals this week during a five-city “week of giving” beginning Monday near its Salisbury, N.C., headquarters. The tour continues Tuesday in Norfolk, Va.; Wednesday in Baltimore; Thursday in Myrtle Beach, S.C.; and Friday in Raleigh, N.C.

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Beth Newlands Campbell, Food Lion’s president, announced the initiative in a press event Monday. She said the donations, made in partnership with stores and vendor, would serve 30 local hunger relief organizations in 10 states. “Food Lion Feeds is way more than a logo. It’s way more than an initiative,” Newlands Campbell said. “Food Lion Feeds is part of who we are. It’s our DNA.”

Newlands Campbell said the effort was sparked by a desire to eliminate the “hard choices” encountered as a result of hunger. “We believe no one should have to choose between food or fuel, formula or diapers,” she said.

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