GATORADE ADDS TWO FLAVORS

CHICAGO -- Gatorade Co., a division of Quaker Oats here, has added Cherry Rush and Strawberry Kiwi to its sports bottle line of Gatorade drinks.

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The new flavors will be supported by radio advertising, point-of-sale displays and local marketing efforts that include product sampling at various local events nationwide.

In addition to the two new flavors, Gatorade sports bottle is also available in Cool Blue Raspberry, Wild Apple, Lemon-Lime, Citrus Cooler, Lemon Ice and Fruit Punch.