Giant Eagle B-Lēves in Topco Brand

PITTSBURGH — Giant Eagle is the latest retailer to carry b·lēve, a new line of specialty hair, skin and body care products from Topco Associates.

Giant Eagle introduced the line over the weekend with a Facebook contest to win $100 in b•lēve products. All those who enter gets a $1 digital coupon for any product in the line which includes night cream, facial cleansers, body wash, shampoo and conditioner.

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The body care lotions are formulated Oleofirm, a propriety complex that contains oleosome, which are derived from tiny micro-seeds found within “oil bearing plant seeds providing unparalleled moisturizing skin benefits,” according to www.b-lēve.com, a Topco-run website. The hair care products, meanwhile, are formulated using advanced, Cationic Chemistries, a technology effective at targeting specific hair care needs, according to the website.

The line is also sold at Hy-Vee Food Stores, West Des Moines, Iowa.

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