Gigwalk and IRI Join Forces

Gigwalk, a leader in distributed workforce management, announced a new alliance with Information Resources, Inc. (IRI), a global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies. The joint integration combines the power of the IRI Liquid Data technology platform with insights from Gigwalk’s Mobile Crowdsourcing solution to form rich data sets CPG brands can use to support their retail strategy and in-store execution efforts. Now, customers can get a real-time, comprehensive view into retail operations to ensure that initiatives at the store level are being executed correctly and delivering maximum ROI for the business. “Our alliance with IRI is critical to the industry — our combined data capabilities give customers a more accurate, immediate and broader understanding of the impact their retail marketing spend is having on their overall business,” said David Hale, CEO of Gigwalk. “Consumer brands can now make educated business decisions based on what’s happening in the store in real-time, recouping potentially lost revenue.” Gigwalk offers enterprise-level organizations two distinct offerings: Mobile Crowdsourcing – a network of 750,000 mobile-enabled independent contractors (“Gigwalkers”) – and Gigwalk Enterprise, a private distributed workforce management solution. The IRI Liquid Data platform is a sophisticated data management tool that offers real-time predictive analytics and insights on a mobile technology platform. Through one or a combination of both of these offerings, companies can manage and deploy an on-demand workforce to collect data and intelligence, anytime, anywhere, and on any specific job or task. With this alliance, IRI is now Gigwalk’s preferred syndicated data analytics partner, and Gigwalk is IRI’s preferred partner for the collection of retail execution data, providing joint customers access to:

“Obtaining immediate and actionable data is the key to understanding how your brand is faring at the retail level,” said Andrew Appel, president and CEO of IRI. “Through our strategic alliance with Gigwalk, we’ll continue to provide the critical insight that leads to informed action and drives businesses forward. By joining forces, we will give our customers real-time visibility into their daily operations so they can derive maximum return from their retail marketing activities.”