Grocery Shopping in the Red and Blue

This election cycle may have left a bad taste in a lot of Americans’ mouths but that hasn’t stopped them from buying their favorite foods.

An online study conducted by mobile shopping app Ibotta revealed differences (and similarities) between shopping habits in red and blue states. Ibotta staff analyzed 565 million purchases from nearly three million consumers and cross referenced the purchases with how each shopper’s state voted in the 2012 Presidential election.

According to the research, blue states tended to reach for pretzels while popcorn is the snack of choice for red states.

Overall, blue states appeared to generally have a healthier diet, with items like meat alternatives, fresh green beans and root vegetables among the most popular purchases. Red states seemed to go for items like instant meals, hot dogs, powdered drinks, beef jerky and canned beans, according to the study.

Democrats seemed to be more concerned with personal care, with blue states buying 1.2 times more nail care, sunscreen and tanning supplies, body lotions and hair color products. Citizens of red states, on the other hand, purchased 1.3 times as many party supplies and 1.4 times as many grilling supplies as blue states.

There were some similarities between red and blue shopping habits: both parties buy the same amount of chocolate and coffee.

Another online poll of U.S. voters by Opportunity Research found coupon use is higher among Trump supporters. Trump supporters reported using an average of 4.9 coupons or promo codes over a 30 day period, while Clinton supporters reported using 3.2 over the same period, according to the research.

So what does this mean for retailers? Taking a look at the demographic that their grocery store serves could help them keep consumers happy, like keeping New York shelves well stocked with pretzels.