Hannaford's and Publix Earn Top Effort Scores in New Temkin Ratings

Based on a study of 10,000 U.S consumers, Hannaford's and Publix took the top spots in the 2015 Temkin Effort Ratings, which rates how easy or difficult companies are to work with. The ratings examine 293 companies across 20 industries. Aldi, Lowe's, credit unions, PetSmart, Trader Joe's, Amazon.com, Bed Bath & Beyond, Advance Auto Parts, and Walgreens fill out the top 10 spots. At the other end of the effort spectrum, Coventry Health Care, Health Net, Fujitsu, Fox Rent A Car, Medicaid, and Comcast earned the lowest ratings. "Customers avoid companies that are difficult to work with, both consciously and unconsciously, as they often seek to follow the easiest paths," states Bruce Temkin, managing partner of Temkin Group. The Temkin Effort Ratings are a component of the Temkin Experience Ratings. Additional highlights of the 2015 Temkin Effort Ratings include:

In its fifth year of publication, the 2015 Temkin Effort Ratings examines the likelihood of consumers to forgive companies across 20 industries: airlines, auto dealers, banks, computer and tablet makers, credit card issuers, fast food chains, health plans, hotel chains, insurance carriers, Internet service providers, investment firms, major appliance makers, parcel delivery services, rental car agencies, retailers, software firms, supermarket chains, TV service providers, utilities, and wireless carriers. The 2015 Temkin Effort Ratings are a component of the Temkin Experience Ratings, which along with other ratings can be accessed at the Temkin Ratings website, www.TemkinRatings.com.