Heineken USA Hires Vice President of National Accounts

Heineken USA has hired Bridget Lasda, former vice president of sales for the Coca-Cola Company, as vice president of national accounts. Lasda will join the company on July 27. Lasda worked with Coca-Cola for 13 years, most recently as head of the Target account. Previously, she held leadership roles in operations, sales and category development, serving as vice president of category commercialization for Coca-Cola’s Water, Tea, Coffee and Venturing & Emerging brands. “We are thrilled to welcome Bridget to the Heineken USA team,” says Ray Faust, chief sales officer of Heineken USA. “I am confident that her experience, leadership, passion and drive will accelerate our national accounts ambition and support continued growth across our portfolio of brands.” Lasda earned her undergraduate degree at Pennsylvania State University and completed her MBA from Emory University. She is a passionate volunteer with The Special Olympics and the Boys & Girls Club, and she was president of Coca-Cola’s women’s business resource group.