Jim Beam Adds Apple Whiskey to Portfolio

Jim Beam has launched its latest flavored whiskey: Jim Beam Apple, which contains all the pride and heritage from the Beam family's 220-year history, say company officials. With a refreshing take on family tradition, Jim Beam distillers have brought together the taste of crisp, green apples and Kentucky Straight Bourbon Whiskey. The result is a balance of apple and delicious bourbon, with a light, juicy twist. The Signature Cocktail, "Jim Beam Apple and Soda," mixes Jim Beam Apple and club soda over ice, with a wedge of lemon, for a delicious, refreshing cocktail all year round. "As category leaders in bourbon innovation, we take pride in delivering flavors that complement the tasting notes of the world's No. 1 Kentucky Straight Bourbon," says Gigi DaDan, senior director of Jim Beam. "With Jim Beam Apple and the 'Jim Beam Apple and Soda,' we are bringing another option to both whiskey fans and those looking to discover new refreshing cocktails." Bottled at 70-proof, it contains apple liqueur that's been blended with Kentucky Straight Bourbon Whiskey. It has a juicy, fresh green apple taste with a balance of tart and sweet, and with subtle oak undertones, with a lingering apple finish with a touch of oak. The whiskey has a fresh crisp green apple aroma with a golden honey color. "My family's been making history since we started distilling bourbon in 1795," says Fred Noe, seventh generation master distiller. "With Jim Beam Apple and our other flavored products, we continue to make even more history as we introduce more people to the delicious taste of 'America's Native Spirit.'" Jim Beam Apple joins the brand's existing flavored whiskey portfolio already in-market, including: Kentucky Fire, Kentucky Straight Bourbon Whiskey infused with Cinnamon Liqueur;  Honey, Kentucky Straight Bourbon Whiskey infused with Real Honey and Liqueur; Maple, Kentucky Straight Bourbon Whiskey infused with Natural Flavors; and Red Stag by Jim Beam Black Cherry, Kentucky Straight Bourbon Whiskey infused with Natural Flavors. Jim Beam Apple has a suggested retail price of $15.99 for 750mL, and is now available in bars and retail locations nationwide. Price varies by market and product size, which includes 50mL, 100mL, 375mL, 750mL, 1L and 1.75L.