Kellogg Returns Kashi Brands to Stand-Alone Business

The Kellogg Company is returning Kashi and its family of brands – Kashi, Bear Naked and Stretch Island Fruit Co. – to its roots, delivering on the brand promise by re-establishing Kashi as a stand-alone natural foods business. The new Kashi business will be led by David Denholm, former President, U.S. Morning Foods, who rejoins Kellogg Company on Sept. 2 as Kashi Company CEO, reporting directly to Kellogg Company Chairman of the Board and CEO John Bryant. David’s prior experience and success running Kashi in 2004, combined with his deep natural lifestyle category knowledge, will ensure the focus remains on the food, trends and healthful benefits that appeal most to Kashi consumers. The new Kashi business will relocate back to the greater La Jolla, California, area – a move that provides more autonomy and fosters the entrepreneurial culture necessary to support shorter development periods and an agile decision-making process. As one of the leading brands in the food-forward space, the Kellogg Company believes this investment in Kashi will provide significant growth opportunities over time.