Little Potato Company Targets Tots with Taters

The Little Potato Company has launched a program to provide tools and tips to make it easier for parents to cook with their kids, sharing new and important skills while having fun together.

 The program will include a growing collection of “Little Chef Approved” recipes featuring Creamer potatoes, and tips for cooking with kids of various ages online. The program will also be featured through Facebook, Pinterest and Twitter, and will invite parents and kids to share favorite recipes they create together. Research has shown that food preparation and cooking skills impact both kids’ and teens’ food choices. When kids are exposed to fresh, unprocessed foods and learn to prepare them well, they are more likely to feel comfortable buying and cooking these foods as adults. “Over almost 20 years in business, we’ve noticed that as people learn about our little Creamers and their nutritious goodness as a vegetable, the more likely they are to enjoy cooking with and sharing them. We think it’s important to help kids learn about cooking and delicious, healthy food ingredients early so they grow-up with great eating habits, including our Creamers,” says Angela Santiago, CEO and Chief Potato Champion, The Little Potato Company, based in Edmonton, Alberta, Canada, and mother of four. The program will expand this Fall to offer Little Chefs and their families big opportunities to have fun cooking together, discover the colourful varieties of Creamers, share their cooking experience with others and win fabulous prizes. The Little Potato Company is also working on a few other surprises for Fall and Winter, including further refinements to its very popular packaging introduced last Fall. They’re also working on a few twists and tweaks on their value-added Oven|Grill and Microwave Ready kits that bundle Creamers, specialized cooking trays and a variety of savory seasoning packs that consumers love.