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NRF: Retail Sales Seen Rising 3.4% in 2012

The NRF issued its sales forecast for 2012 at its 101st Annual Convention and Expo , projecting growth of 3.4%, to $2.53 trillion (excluding autos, gas and restaurants). That would represent a slowdown from the pace of growth in 2011, in which sales grew 4.7%.

Mark Hamstra

January 16, 2012

1 Min Read
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NEW YORK — While attendees at the National Retail Federation’s 101st Annual Conventional and Expo here were buzzing about this morning’s upcoming speech by former President Bill Clinton, the NRF issued its sales forecast for 2012, projecting growth of 3.4%, to $2.53 trillion (excluding autos, gas and restaurants).

That would represent a slowdown from the pace of growth in 2011, in which sales grew 4.7%.

“Over the last 18 months, retailers have been on the forefront of the economic recovery – creating jobs, encouraging consumer spending, and investing in America,” said Matthew Shay, NRF president and chief executive officer.

Several factors contribute to this forecast, the NRF said:

 

  • Lower unemployment should boost income and spending.

  • Income growth is still constrained.

  • NRF expects home sales and construction will improve slightly in 2012, with low interest rates and affordability at an almost 30-year high.

  • NRF expects inflation to slow down to near 2%, although rising gas prices could pressure spending.

  • Expanding consumer credit indicates consumers have confidence to take on debt.

  • Confidence continues to rebound, but remains fragile.

About the Author

Mark Hamstra

Mark Hamstra is a freelance business writer with experience covering a range of topics and industries, including food and mass retailing, the restaurant industry, direct/mobile marketing, and technology. Before becoming a freelance business journalist, Mark spent 13 years at Supermarket News, most recently as Content Director, where he was involved in all areas of editorial planning and production for print and online. Earlier in his career he also worked as a reporter and editor at other business publications, including Financial Technology, Direct Marketing News, Nation’s Restaurant News and Drug Store News.

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