P&G Launches Have You Tried This Yet?" Initiative

In an effort to drive trial and make shopping for innovative products effortless and cost effective, Cincinnati-based Procter & Gamble introduced its "Have You Tried This Yet?" initiative, which showcases products that meet the everyday needs of consumers. According to Nataraj Iyer, associate marketing director, P&G U.S. Operations, the main premise behind the "Have You Tried This Yet?" campaign is to generate consumer traction for P&G products that are past the initial six month introduction phase but are still relatively new to consumers. Iyer says all items being promoted have been on the market between six to 18 months.

The campaign was kicked off with a free interactive "Have You Tried This Yet?" Pop-up experience, open to the public in midtown Manhattan through October 31st. Visitors are given free demonstrations and product samples from brands such as Duracell, Tide, Bounty, Crest, Charmin, Febreze, COVERGIRL and Olay, allowing consumers to experience first-hand the innovations and value each product offers. 

"We want consumers to understand the value and performance of our products," says Iyer. "This Pop-Up experience is a great way to do that." He adds that while there are currently no future plans for additional Pop-Up experiences throughout the country; P&G hasn't ruled the option out.

"Have You Tried This Yet?" will be supported through a variety of consumer touch-points and trial vehicles for shoppers starting with the October 31 distribution of P&G's brandSAVER, a complimentary coupon booklet that features more than $113 in savings on the campaign's featured innovative products in local newspapers across the U.S.