PepsiCo and Feed the Children Team Up to Provide Food and Essentials to Help Detroit Families Start the School Year

PepsiCo and Feed the Children united to provide 1,200 families in need with a week's supply of food and essentials, allowing recipients to focus on back-to-school preparations rather than worrying about where they'll get their next meal. The event was held at Second Ebenezer Church in Detroit.

Each qualifying recipient, identified and preselected by Second Ebenezer Church, will be given: one 25-pound box of nonperishable food items, one 10-pound box of personal-care items, one box of AVON products, an assortment of Frito-Lay snacks, Aquafina, Life Original Cereal, Quaker Standard Oatmeal, Quaker Breakfast Flats, and fresh produce provided by Walmart, Sam's Club and Associated Food and Petroleum Dealers.

"We're proud to be a part of the Detroit community and are always eager to give back to our neighbors," says Rachel Hibbs, senior sales director of Detroit metro market for PepsiCo's Frito Lay division. "This is a small way we can lighten families' loads and help give students a successful start to the school year."

This is the seventh-annual event PepsiCo and Feed the Children have hosted in the Detroit community, where nearly 40 percent of the population lives below the poverty line. Similar events will be hosted in other major U.S. cities throughout the remainder of the year.

"Because of the generosity of PepsiCo and Second Ebenezer Church, Feed the Children is able to aid families who need us most," says J.C. Watts, Jr., Feed the Children president and CEO. "Together we can provide assistance to the resilient residents of Detroit."