Piggly Wiggly Carolina Expands Online Grocery Service

After successfully offering online shopping in ten stores for the past four years, Piggly Wiggly Carolina has expanded their Click’n Shop program to 26 additional locations totaling 36 stores. The Click’n Shop program was developed by MyWebGrocer and includes an eCommerce platform, digital circulars and online advertising platform. This growth almost triples Piggly Wiggly’s eCommerce presence in South Carolina. With MyWebGrocer’s online shopping solution, Piggly Wiggly Carolina shoppers can purchase groceries online and choose to pick up their purchases at the store or have them delivered. Shoppers also have access to online circulars to easily view weekly sale items and add them to their cart. “It’s always been a priority of Piggly Wiggly to offer customers new ways to save money and time during their shopping experience. This drove our initial decision to add online shopping to ten of our stores,” said Robert Masche, Chief Supply Chain Officer at Piggly Wiggly Carolina. “The program has been profitable and a proven way to acquire and retain our customers. It only makes sense for us to expand this to new markets. We believe our online grocery channel will continue to grow as word of its quality and convenience spreads.” Curt Alpeter, Executive Vice President at MyWebGrocer, added, “Piggly Wiggly saw an increase in traffic and basket size when they initially added eCommerce. We’re confident they will continue to see a sales lift with the addition of Click’n Shop to 26 more locations. We are excited to continue our partnership with Piggly Wiggly.”