Raley's Launches Inventory-Specific Wine App

SN STAFF

WEST SACRAMENTO, Calif. — A new mobile app will assist Raley's shoppers with their wine selections in 124 locations, including Bel Air and Nob Hill Foods stores.

The iPhone and Android compatible app from Hello Vino can make recommendations based on personal taste preferences or for a meal or specific occasion. The app leverages a device’s location-based services and customizes the experience to reflect each store’s inventory.

Additional features let shoppers save and rate wines for future shopping trips. They can also access and redeem digital coupons with the app. Iphone users can snap a picture of a wine label to receive tasting notes, food pairings and ratings from professional critics and other consumers.

"The Hello Vino app will be an incredibly useful resource for our customers to easily find the right wine based on their particular varietal preferences, price points and food pairings, while also offering instant savings in our stores," said Joe Lima, Raley's senior business manager for wine, beer and spirits, in a statement.