Raley's Makes Slam Dunk with Kings Partnership
As "the official grocery partner" of the Sacramento Kings, Raley's will operate two kiosks in the team's new arena offering healthy foods.
January 1, 2018
Raley's Family of Fine Stores has been named the official grocery partner of the Sacramento Kings NBA franchise and is using the position to promote health and wellness throughout the region.
As the Kings move into their newly built arena, Raley's will join Golden 1 Center with two concession kiosks that will offer healthy options to fans, including fruits and vegetables sourced from local farms, as well as fresh juices and other healthy snack options. Officials at Raley's say the partnership will help the chain deliver on its commitment to be the source for healthy and local food choices for all customers' lively events in an area that is billed as the "Farm to Fork Capital" of the country.
"We look forward to partnering with the Kings to enhance our service and support for the greater Sacramento community," says Michael Teel, owner and CEO of Raley's, based in West Sacramento, Calif. "Our partnership will enable Raley's to extend our reach outside of our store locations; throughout the region, into more communities, educating and extending food options for everyone, allowing individuals to make the choices right for them and their health."
As part of the partnership, Teel has joined the Golden 1 Center Food Sourcing Steering Committee, dedicated to helping the Kings identify local producers committed to sustainability and quality. Julie Teel, local philanthropist, will work with the Kings Foundation to extend the team's #DoGood spirit throughout the region. Raley's and the Kings Foundation will also partner on projects targeting food literacy, regional gardens and nutritional resources.
"This new partnership with Raley's is an extension of our commitment to sustainability and demonstrates the impact that local businesses can have on a community," says Kings president Chris Granger. "Together, we'll be able to highlight local sources that offer high-quality produce and promote the benefits of healthy selections in and out of the arena."
Raley's operates 122 stores in Northern California and Nevada under the Raley's, Nob Hill Foods, Bel Air Markets and Food Source banners.
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