Safeway Teams Up With Chef for Mexican Food Line

PLEASANTON, Calif. — Safeway has partnered with Food Network host Marcela Valladolid to create a branded line of Mexican products.

Photo courtesy of Safeway.

The Marcela Valladolid line, available at all 1,400 Safeway stores, includes ready-to-cook meats, corn and flour tortillas and tortilla chips.

The retailer will also feature recipes based on the new products on its website at safeway.com/Marcela.

"Hispanic shoppers are important to Safeway and we are excited to team up with Marcela to bring this innovative brand to all our shoppers seeking a real Mexican eating experience," Joe Ennen, senior vice president of Consumer Brands for Safeway, said in a statement. "Marcela has been a fantastic partner for us to work with on our mission to make authentic Mexican foods accessible and approachable for Safeway shoppers everywhere."

Read more: Mexican Retailers Court Growing Middle Class

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