Safeway Teams Up With Chef for Mexican Food Line
PLEASANTON, Calif. — Safeway has partnered with Food Network host Marcela Valladolid to create a branded line of Mexican products.
September 16, 2013
PLEASANTON, Calif. — Safeway has partnered with Food Network host Marcela Valladolid to create a branded line of Mexican products.
![](https://eu-images.contentstack.com/v3/assets/blt58a1f8f560a1ab0e/blt39ed23309ca3b209/669fdc898bd7257b8bc7cbcf/SafewayMexican-resize.jpg?width=299&auto=webp&quality=80&disable=upscale)
Photo courtesy of Safeway.
The Marcela Valladolid line, available at all 1,400 Safeway stores, includes ready-to-cook meats, corn and flour tortillas and tortilla chips.
The retailer will also feature recipes based on the new products on its website at safeway.com/Marcela.
"Hispanic shoppers are important to Safeway and we are excited to team up with Marcela to bring this innovative brand to all our shoppers seeking a real Mexican eating experience," Joe Ennen, senior vice president of Consumer Brands for Safeway, said in a statement. "Marcela has been a fantastic partner for us to work with on our mission to make authentic Mexican foods accessible and approachable for Safeway shoppers everywhere."
Read more: Mexican Retailers Court Growing Middle Class