Safeway Upgrades Diaper Line

SN STAFF

PLEASANTON, Calif. — Safeway has upgraded the quality of its “Mom to Mom” diapers and training pants.

The diapers have improved fastening tabs and a more absorbent liner for better leakage control. The training pants, sold under the Kiddie Ups sub-brand.

“The training pants now have easy open sides with better comfort and fit in the brief, which should make potty training a much more pleasing experience for everyone involved,” Safeway wrote on its blog.

Introduced in 2008, Mom to Mom is Safeway’s private-label line of baby products developed with input from real moms. Along with diapers and training pants, the line includes wipes, infant formula, toiletries and lotions.