SHOP 'N SAVE OFFERS GREENPOINTS

NEW STANTON, Pa. -- Shop 'n Save launched the S&H greenpoints loyalty card program here last month in an effort to distinguish itself from its competition.

keting, Shop 'n Save.

Initial customer response to the program, which was initiated on Jan. 20, was favorable, McCartney said. He declined to give the specific number of customers who have signed up for the program.

With 80 stores throughout Pennsylvania, West Virginia and Ohio, the S&H greenpoints program gives Shop 'n Save an exclusive on greenpoints in its marketing areas. "This provides a real point of differentiation for us because we are the only ones in the market to be able to issue and redeem S&H greenpoints. It's a good idea to give our customers a choice vs. other loyalty marketing programs within the area," said McCartney.

Shop 'n Save customers can earn 10 greenpoints for every dollar they spend, as well as opportunities to earn bonus greenpoints on selected items throughout the store.

Shop 'n Save is the fourth food retailer to become a greenpoints rewards partner. Others include Carter's Food Centers, Charlotte, Mich.; Lowe's Food Stores, Winston-Salem, N.C.; and Foodtown, Mount Vernon, N.Y.