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SN Poll Results: Sales Boost Seen From Longer Holiday Season

The extra selling time between Thanksgiving and Christmas this year could add a least a few percentage points onto sales, according to two-thirds of respondents to a survey on SN’s website.

Mark Hamstra

December 10, 2012

1 Min Read
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The extra selling time between Thanksgiving and Christmas this year could add a least a few percentage points onto sales, according to two-thirds of respondents to a survey on SN’s website. Only 34% of respondents said the longer selling season — the maximum 32 days, including an extra weekend — would not have an impact on their sales volume, relative to a year ago. Fifty-seven percent said the extra time “might add a couple of percentage points” to sales, and another 9% said they thought the extra time would be worth more than a few points of sales gains.

See related article:
Infographic: Surveys Point to Increased Holiday Spending

About the Author

Mark Hamstra

Mark Hamstra is a freelance business writer with experience covering a range of topics and industries, including food and mass retailing, the restaurant industry, direct/mobile marketing, and technology. Before becoming a freelance business journalist, Mark spent 13 years at Supermarket News, most recently as Content Director, where he was involved in all areas of editorial planning and production for print and online. Earlier in his career he also worked as a reporter and editor at other business publications, including Financial Technology, Direct Marketing News, Nation’s Restaurant News and Drug Store News.

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